Resource mobilization in social media: The role of influential actors

Ortiz Jose, Tripathi Arvind

Resultado de la investigación: Libro / Capitulo del libro / InformeLibros de Investigaciónrevisión exhaustiva

Resumen

This research in progress studies the role of social media as a resource for contemporary social movements in their endeavors to bring about social change. Current studies on this topic have largely regarded social media as an alternative channel for communicating situational information during protests against repressive regimes or perceptions of fraudulent democracy. Drawing on theories of resource mobilization and social networks, we present a framework for studying how the presence of influential and popular actors in social networks, can influence the acquisition process and the number of new followers by a social movement organization. We collected Twitter data for a major social movement organization in the global justice movement and found evidence suggesting that the existence of popular figures, impacts to some extent, the audience acquired by the social movement organization. We also conclude that the geographic location of these popular figures acts as a moderator for this effect. Our study lays the groundwork for answering questions regarding the sociotechnical dynamics that influence the propagation of ideologies in online environments promoted by groups and organizations concerned with societal issues.

Idioma originalInglés
Título de la publicación alojadaProceedings of the 25th European Conference on Information Systems, ECIS 2017
EditorialAssociation for Information Systems
Páginas3049-3059
Número de páginas11
ISBN (versión digital)9780991556700
EstadoPublicada - 2017
Publicado de forma externa
Evento25th European Conference on Information Systems, ECIS 2017 - Guimaraes, Portugal
Duración: 5 jun. 201710 jun. 2017

Serie de la publicación

NombreProceedings of the 25th European Conference on Information Systems, ECIS 2017

Conferencia

Conferencia25th European Conference on Information Systems, ECIS 2017
País/TerritorioPortugal
CiudadGuimaraes
Período5/06/1710/06/17

Huella

Profundice en los temas de investigación de 'Resource mobilization in social media: The role of influential actors'. En conjunto forman una huella única.

Citar esto