Efectos de la responsabilidad social empresarial sobre la identificación organizacional de los empleados: Autenticidad o falacia

Orlando E. Contreras-Pacheco, Leonardo H. Talero-Sarmiento, Julio C. Camacho-Pinto

Resultado de la investigación: Artículos / NotasArtículo Científicorevisión exhaustiva

1 Cita (Scopus)

Resumen

Greenwashing implies the predominance of the fallacious application of the corporate social responsibility (Symbolic CSR) over its authentic practice (Substantive CSR). It represents, by definition, a conceptual conflict, worth it to observe in light of its impact on the organizational identification of employees. This work examines this impact by carrying out a cross-sectional investigation and analyzing it through structural equation modeling. The study is applied to a sample of two hundred and twenty professional employees in Colombia. Results obtained are mainly in line with the theory; they show a positive effect of Substantive CSR on employees’ organizational identification, as well as a futile character of Symbolic CSR on this same attitude. However, the study also finds a direct correlation between Symbolic CSR and Substantive CSR, which suggests a possible tacit acceptance of greenwashing as a valid organizational practice. This work contributes to enhance the theory, given the fact that a recently proposed conceptual model was academically tested for the first time ever. Likewise, at a practical level, results suggested that the decision-making process when related with CSR is under continuous scrutiny by employees, in function of its sense of authenticity and therefore with consequences that may affect their behavior.

Título traducido de la contribuciónEffects of corporate social responsibility on employee organizational identification: Authenticity or fallacy
Idioma originalEspañol
PublicaciónContaduria y Administracion
Volumen64
N.º4
DOI
EstadoPublicada - 2019
Publicado de forma externa

Palabras clave

  • Greenwashing
  • Legitimacy
  • Micro CSR
  • Organizational identification

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