Corporate viability and sustainability: A case study in a Mexican corporation

This paper reports on preliminary testing of the “Self-Transformation Method-
ology” (STM) to rebalance an organisational structure in order to improve the
effectiveness of corporate sustainability (CS) strategy implementation. It pre-
sents the results of a pilot study where it was possible to align CS strategy and
organisational structure, clarifying the required adapting and learning
organisational processes and closing the learning loop by continuously moni-
toring sustainability indicators during this process. Additionally, it reflects on
the learning and needs for further developments of the methodology. This
research contributes to CS and system thinking literature with an approach to
address the challenges of integrating CS initiatives into the operation of a firm.
The STM methodology has shown good potential for creating a more effective
context for CS strategy implementation. The research scope is limited, and in
consequence, more action research is required to fully apply the adjusted
methodology to further corroborate the initial findings.