Diseño de un modelo de negocios para la comercialización de productos por medio de una plataforma de comercio electrónico en la Empresa Servicios Automotrices MFD

Translated title of the thesis: Design of a business model for the commercialization of products through an electronic commerce platform in the company mfd automotive services
  • Diana Marcela Florez Diaz

Student thesis: Master's Thesis


The last year has been characterized by economic slowdown, decreased consumption, devaluation, unemployment and a number of commercial restrictions due to the COVID19 pandemic, small and medium-sized companies are immersed in a continuous transformation to adapt their processes to current consumption habits and the new reality that has forced them to redesign their services in order to be closer to their customers. Electronic commerce is currently on the rise in Colombia and in the world, as a result of the effects of the pandemic. Today it is being adopted by companies, who previously saw it as a paradigm, today they see its advantages, the fact of staying active in the market without being affected by quarantines, curfews, among others. This has caused companies to reinvent their business models and be more open to these new customer relationship channels. The development of this project is important for the company Servicios Automotrices, a company that has an interdisciplinary team with more than 30 years of experience in the automotive sector and is dedicated to the supply and installation of high quality automotive spare parts for spring suspension. and complementary parts for all types of vehicles. In the short term, it is essential to explore other more effective channels in relation to current customers, which will allow it to remain stable in this dynamic and changing economy that prevails today.
Date of Award20 Apr 2022
Original languageSpanish (Colombia)
Awarding Institution
  • Universidad Autónoma de Bucaramanga
SupervisorEduardo Carrillo Zambrano (Supervisor)


  • Management
  • Financial analysis
  • Sucess in business
  • Entrepreneur
  • E-commerce
  • Business to consumer

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