Twitter en tiempos electorales. Una revisión de #Colombiadecide

In the following article, we show some results of a revision of the hashtag #ColombiaDecide on the social network Twitter, which was promoted by a national media in the regional elections of October 2015 in Colombia. In the study, we try to analyze the trend of the influential users, according to the notion of authority or leadership that qualifies some social actors to inform, in which people trust to reproduce their messages, and the trend of inclusion of users in conversations derived from Twitter. The indicators in this review were messages with more re-tuits (RT) and users with more mentions (@). We applied them to a rating of users from which 4339 messages were replicated-RT, and 3527 messages were mentioned (@). We classified the users according to their accounts profile expressed in the ‘biography’ of each one. The results reported that although Twitter allows space for new actors, the media and journalists are still leaders in which users continue to trust to reproduce the content in the case of a hashtag that demands information about the election results. We also approached to show the relationship between the trend of inclusion of electoral candidates in the conversations derived from Twitter and the results of the voting, in the case of Bogota.