Organic coffee growing as a competitive strategy for Mexico in international trade

Organic coffee growing has positioned itself as a competitive strategic activity in Mexican territory, representing a considerable income alternative for small national producers. However, in recent years despite this context, the country has lost positions, an issue analysed from the use of the method of analysis of Constant Market Share (CMS, for its acronym in English), which symbolises a statistical technique that helps to break down the growth of exports, and thus to study their behaviour, which finally allowed to estimate the index to measure the comparative advantages revealed for agricultural products. The results suggest at a general level that there is an increase in the world demand for organic coffee, which has benefited certain countries, together with the concentration of Mexican coffee exports in the markets that have grown most rapidly.