Abstract
The competitiveness of cocoa farmers in Santander Colombia, using Porter’s five forces model; for this purpose, the producers of the region of San Vicente del Carmen Chucurí and
Chucurí (Santander, Colombia) were studied. The results show that the production of cocoa beans
in recent years has become an unattractive investment for the productive activity because the large
profit margins are running for the processors of the production chain. Moreover the cocoa farmers
in the region face a major financial crisis due to the lack of productivity and competitiveness in the
production of cocoa beans
Chucurí (Santander, Colombia) were studied. The results show that the production of cocoa beans
in recent years has become an unattractive investment for the productive activity because the large
profit margins are running for the processors of the production chain. Moreover the cocoa farmers
in the region face a major financial crisis due to the lack of productivity and competitiveness in the
production of cocoa beans
Translated title of the contribution | Measurement the Competitiveness of Cocoa Farmers in Santander, Colombia |
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Original language | Spanish (Colombia) |
Pages (from-to) | 239-266 |
Number of pages | 30 |
Journal | Revista Lebret |
Volume | 5 |
Issue number | N/A |
DOIs | |
State | Published - Jan 2013 |
Keywords
- Competitiveness
- Productivity
- Cocoa farmers
Research Areas UNAB
- Estrategia y Competitividad
Research Results
- Content Generations