Las dos caras de la responsabilidad social empresarial en empresas sociales: Una mirada más cercana a la realidad colombiana

Translated title of the contribution: The dual face of corporate social responsibility in social businesses: A closer look at the Colombian reality

Orlando E. Contreras-Pacheco, Leonardo H. Talero-Sarmiento, Julio C. Camacho-Pinto

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

While the instrumental notion of corporate social responsibility (CSR) focusses on what is strategic, its normative viewpoint indicates what is appropriate. This work examines how social businesses' (SBs) employees understand the notion of CSR concerning this conceptual tension. In order to do this, a qualitative content analysis supported by text mining techniques is performed in a micro-finance institution in Colombia. Results imply that employees with a high sense of belonging tend to endorse their organizations' CSR orientation. Also, this work identifies two distinct clusters of SB's employees based on their notion of CSR: a sizeable instrumental group and a small normative one. This contributes to a better understanding of the CSR field by visualizing the conflict/complementarity of individual perspectives.

Translated title of the contributionThe dual face of corporate social responsibility in social businesses: A closer look at the Colombian reality
Original languageSpanish
Pages (from-to)109-121
Number of pages13
JournalEstudios Gerenciales
Volume35
Issue number151
DOIs
StatePublished - 2019
Externally publishedYes

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