TY - JOUR
T1 - Including Sustainability Criteria in the Front End of Innovation in Technology Ventures
AU - de Antonio Boada, Paola Andrea
AU - Durán, Julian Fernando Ordoñez
AU - Gómez Ávila, Fabio Leonardo
AU - Ferreira, João Carlos Espindola
N1 - Publisher Copyright:
© 2023 by the authors.
PY - 2023/10
Y1 - 2023/10
N2 - This study evaluates the presence of sustainability parameters in the product development process, especially in the early stages of innovation, using the Sustainability Technology Readiness Level (STRL) tool. STRL assesses the initial planning of products or product and service systems (PSS) and suggests possibilities for incorporating sustainable features in the short, medium, and long term based on responses from startups (EBTs). The research was conducted in two ecosystems at different maturity levels: Florianópolis (Brazil), a more mature stage, and Santander (Colombia), which is growing, considering their cultural and social differences. To validate the STRL tool, four out of the eighteen winning startups from the MuEBTe SANTANDER public funding project in Colombia were selected. Characteristics of the two researched ecosystems, their actors, strengths, approaches, and expansion possibilities were identified and compared. The innovation lies in establishing a sustainable baseline when applying the tool by acquiring the front-end characteristic matrix. It was observed that sustainability as a variable has relevance and independence from product design in product planning, allowing for the selection of short, medium, and long-term actions throughout the product’s lifecycle. It was concluded that considering sustainability involves context and vision, resulting in significant choices of materials, processes, and production methods that add value and appreciation for the customer.
AB - This study evaluates the presence of sustainability parameters in the product development process, especially in the early stages of innovation, using the Sustainability Technology Readiness Level (STRL) tool. STRL assesses the initial planning of products or product and service systems (PSS) and suggests possibilities for incorporating sustainable features in the short, medium, and long term based on responses from startups (EBTs). The research was conducted in two ecosystems at different maturity levels: Florianópolis (Brazil), a more mature stage, and Santander (Colombia), which is growing, considering their cultural and social differences. To validate the STRL tool, four out of the eighteen winning startups from the MuEBTe SANTANDER public funding project in Colombia were selected. Characteristics of the two researched ecosystems, their actors, strengths, approaches, and expansion possibilities were identified and compared. The innovation lies in establishing a sustainable baseline when applying the tool by acquiring the front-end characteristic matrix. It was observed that sustainability as a variable has relevance and independence from product design in product planning, allowing for the selection of short, medium, and long-term actions throughout the product’s lifecycle. It was concluded that considering sustainability involves context and vision, resulting in significant choices of materials, processes, and production methods that add value and appreciation for the customer.
KW - front end of innovation
KW - innovation ecosystems
KW - product development process
KW - startups
KW - sustainability
UR - http://www.scopus.com/inward/record.url?scp=85174155617&partnerID=8YFLogxK
U2 - 10.3390/su151914330
DO - 10.3390/su151914330
M3 - Artículo Científico
AN - SCOPUS:85174155617
SN - 2071-1050
VL - 15
JO - Sustainability (Switzerland)
JF - Sustainability (Switzerland)
IS - 19
M1 - 14330
ER -