@conference{02160a7927d44d4cae2f83f55936a4b0,
title = "EVOLUCI{\'O}N DEL MARKETING A LA ERA DIGITAL",
author = "{Arenas Valdivieso}, {Diego Andr{\'e}s} and {Manrique Molina}, Valentina and {Casta{\~n}eda Villamarin}, Carolina",
year = "2022",
month = nov,
day = "2",
language = "Espa{\~n}ol (Colombia)",
note = "VII Encuentro de Semilleros de Investigaci{\'o}n, dentro del IV Congreso Internacional de Investigaci{\'o}n, Red RIACO M{\'e}xico Colombia ; Conference date: 02-11-2022 Through 04-11-2022",
}