Abstract
Introduction. Economic indicators and commercial perspectives have promoted health tourism without considering the local health care system's development, improvement and internationalization perspectives of Bucaramanga's doctor-entrepreneurs. Objective: To identify the medical-entrepreneurial perspectives of Bucaramanga's hospitals that promote well-being and health tourism as a business development and socioeconomic growth segment. Methodology: This is a deductive interpretation of the selected texts based on the documentary comparison technique, showing the general state of health tourism until Bucaramanga's medical tourism experience is specified. Topics Discussed: The main types of tourism associated with health are identified in sectorial perspectives. The historical health care trends in Bucaramanga's free trade zones are reaffirmed through medical perspectives. Conclusions: Well-being and health tourism, apart from being a world-class strategic product, it is an alternative for health care professionals' development, their hospitals' internationalization, adopting strict standards and protocols to attend foreign patients and offering innovations or services to improve Colombia's public health care system.
| Translated title of the contribution | Medical Enterprise and Health Tourism in Bucaramanga (Colombia) |
|---|---|
| Original language | Spanish |
| Pages (from-to) | 307-315 |
| Number of pages | 9 |
| Journal | MedUNAB |
| Volume | 23 |
| Issue number | 2 |
| DOIs | |
| State | Published - Aug 2020 |
