Efectos de la responsabilidad social empresarial sobre la identificación organizacional de los empleados: Autenticidad o falacia

Translated title of the contribution: Effects of corporate social responsibility on employee organizational identification: Authenticity or fallacy

Orlando E. Contreras-Pacheco, Leonardo H. Talero-Sarmiento, Julio C. Camacho-Pinto

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Greenwashing implies the predominance of the fallacious application of the corporate social responsibility (Symbolic CSR) over its authentic practice (Substantive CSR). It represents, by definition, a conceptual conflict, worth it to observe in light of its impact on the organizational identification of employees. This work examines this impact by carrying out a cross-sectional investigation and analyzing it through structural equation modeling. The study is applied to a sample of two hundred and twenty professional employees in Colombia. Results obtained are mainly in line with the theory; they show a positive effect of Substantive CSR on employees’ organizational identification, as well as a futile character of Symbolic CSR on this same attitude. However, the study also finds a direct correlation between Symbolic CSR and Substantive CSR, which suggests a possible tacit acceptance of greenwashing as a valid organizational practice. This work contributes to enhance the theory, given the fact that a recently proposed conceptual model was academically tested for the first time ever. Likewise, at a practical level, results suggested that the decision-making process when related with CSR is under continuous scrutiny by employees, in function of its sense of authenticity and therefore with consequences that may affect their behavior.

Translated title of the contributionEffects of corporate social responsibility on employee organizational identification: Authenticity or fallacy
Original languageSpanish
JournalContaduria y Administracion
Volume64
Issue number4
DOIs
StatePublished - 2019
Externally publishedYes

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