Contextualización histórica y social de la remoción del vello púbico femenino

Objective: To show that female pubic hair shaving, a common current practice, is the result of changing trends in dress and fashion, and of the marketing strategies of the manufacturers of hair removal devices; and to consider what women today argue as their reasons for this practice. Materials and methods: The historical background for pubic hair removal is presented, including the approach in other cultures, the frequency and the reasons for this practice at present; the marketing and communication strategies are reviewed. Conclusions: The current female beauty imagery in this early part of the 21st century involves the search for an ideal of smooth hair-free skin which is only achievable through artificial means, leading society as a whole to consider it the standard for cosmetic, hygienic, erotic and self-image reasons.