Consumo y ocio de la generación z en la esfera digital

Translated title of the contribution: Consumption and leisure of generation z in the digital sphere

Ma Esther Del Moral Pérez, Alba Patricia Guzmán Duque, Ma Carmen Bellver Moreno

Research output: Articles / NotesScientific Articlepeer-review

3 Scopus citations


Generation Z stands out for its digital competence, high mobility and use of networks and social media (SM). This research analyses the activities of online consumption and digital leisure that these young people develop by using digital applications, networks or SM and leisure platforms. Specifically, this research shows the trend in the habits of Spanish and Colombian university students (N=500) in relation to their preferred practices in terms of consumption and digital leisure. The results highlight the prevalence of online consumption significantly linked to buying and selling personal products in this sector of the population. By gender, spaniards stand out in terms of booking hotels and plane or train tickets, while Colombians purchase show tickets. Women book transport and men deal with online banking. Regarding digital leisure activities, Spaniards primarily arrange trips and Colombians watch TV series. There is a greater presence of men in leisure platforms -they stand out as gamers in e-sports or as video game testers and they place bets online-. The women participate in video game communities as observers. Undoubtedly, the growing social digitalisation requires training to balance virtual and face-to-face practices and help conciliate the duality of youth intervention contexts.

Translated title of the contributionConsumption and leisure of generation z in the digital sphere
Original languageSpanish
Pages (from-to)88-105
Number of pages18
JournalPrisma Social
StatePublished - Jul 2021
Externally publishedYes


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