Abstract
Since its publication in 2009, Business Model Canvas (BMC) has become a key tool for structuring business models. After 15 years, the model faces challenges from new demands (sustainability, digitalization, and co-creation), which may have motivated multiple proposals for adaptation or major modification for broader application in contemporary businesses.
This study aimed to examine the evolution of the BMC through the analysis of academic proposals for its adaptation and modification, using a systematic review structured under the PRISMA guidelines. A total of 71 publications were identified, with 25 included in the review, noting the highest production in 2021 and 2024, particularly in the journal Sustainability.
Adaptations of the BMC were identified for sector-specific use (energy, higher education, or product-service solutions), including redefinition of the value proposition through remanufacturing, customer segmentation, incorporation of hybrid channels for continuous interaction, and the strategic use of emotions as a key resource.
The modifications highlight patterns oriented towards sustainability, digital transformation, sectoral diversification, and value co-creation.
This systematic review shows that the BMC has evolved from a structural tool to a flexible model, where adaptations strengthen its contextual applicability and modifications position as a strategic framework for innovation and organizational redesign, thus providing a rigorous foundation for its use in business transformation processes.
This study aimed to examine the evolution of the BMC through the analysis of academic proposals for its adaptation and modification, using a systematic review structured under the PRISMA guidelines. A total of 71 publications were identified, with 25 included in the review, noting the highest production in 2021 and 2024, particularly in the journal Sustainability.
Adaptations of the BMC were identified for sector-specific use (energy, higher education, or product-service solutions), including redefinition of the value proposition through remanufacturing, customer segmentation, incorporation of hybrid channels for continuous interaction, and the strategic use of emotions as a key resource.
The modifications highlight patterns oriented towards sustainability, digital transformation, sectoral diversification, and value co-creation.
This systematic review shows that the BMC has evolved from a structural tool to a flexible model, where adaptations strengthen its contextual applicability and modifications position as a strategic framework for innovation and organizational redesign, thus providing a rigorous foundation for its use in business transformation processes.
| Translated title of the contribution | El lienzo del modelo de negocio: de modelo estructural a marco dinámico. Una revisión sistemática de las adaptaciones y modificaciones. |
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| Original language | English |
| State | Submitted - 16 Aug 2025 |
| Event | 11th International Conference on Business, Management and Economics: ICBMECONF - París, France Duration: 14 Aug 2025 → 16 Aug 2025 Conference number: 11 https://www.icbmeconf.org/ |
Conference
| Conference | 11th International Conference on Business, Management and Economics |
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| Abbreviated title | ICBMECONF |
| Country/Territory | France |
| City | París |
| Period | 14/08/25 → 16/08/25 |
| Internet address |
Enfoques Temáticos Institucionales
- Desarrollo económico y empresarial
Research Areas UNAB
- Emprendimiento y Empresarismo para la Innovación
