Projects per year
Personal profile
Research interests
Topics related to tourism impacts, typologies, tourism products, planning, hotel industry, tourism marketing
Personal profile
Tourism and Hotel Business Administrator from the Universidad Externado de Colombia with a Master in Event Management from the University of Greenwich, England and a PhD in Tourism from the University of Alicante, Spain (Carolina Foundation Scholarship). I am currently Associate Professor of the Tourism and Hotel Management programme at the Universidad Autónoma de Bucaramanga, since 2017.
I have the skills and experience of more than 6 years of working in the academic environment in the tourism and hotel industry. Since the beginning of my academic journey, I have been interested in research on tourism issues, which led me to win a scholarship from the Carolina Foundation to pursue a Ph.D. on health and wellness tourism issues.
Availability to work anywhere in Colombia and abroad. English (C1) and French (B1).
Education/Academic qualification
PhD, Doctorado en Turismo, Universidad de Alicante
1 Sep 2019 → 18 Jun 2022
Master, Master Events Management, University of Greenwich
1 Sep 2015 → 27 Mar 2018
Bachelor, Administrador de empresas turísticas y hoteleras, Universidad Externado de Colombia
1 Feb 2008 → 22 Oct 2012
Keywords
- GV Recreation Leisure
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Transformación digital y buenas prácticas en destinos turísticos inteligentes: Un enfoque para la obtención del sello de Destino Turístico Inteligente en Bucaramanga, Colombia
Diaz Soto, C. M. (PI), Santiago Escobar, D. M. (CoI) & GAMBOA, A. P. (Estudiante de pregrado y/o miembro de semillero)
Universidad Autónoma de Bucaramanga, Fundación Universitaria Cafam-UNICAFAM
15/01/24 → 20/12/24
Project: Research › Applied Research
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Análisis y estrategias de mejoramiento del turismo de salud y bienestar en Bucaramanga y su zona metropolitana (Colombia)
Diaz Soto, C. M. (PI)
1/09/19 → 18/07/22
Project: Graduate Research › Doctoral research
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Análisis de las estrategias generadas para el sector hotelero de Colombia para superar la crisis por la covid-19 durante la fase de pandemia
Diaz Soto, C. M., 2021, Turismo y Sociedad, p. 183-197 14 p.Research output: Contribution to specialist publication › Matters of social interest
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Análisis de las medidas tomadas por los gobiernos de Colombia y Ecuador a favor de la industria turística durante la pandemia generada por el covid-19
Soto, C. M. D. & Torres, J. I., Oct 2020, In: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao. 2020, E36, p. 127-139 13 p.Translated title of the contribution :Analysis of the measures taken by the governments of Colombia and Ecuador in favor of the tourism industry during the pandemic generated by covid-19 Research output: Articles / Notes › Scientific Article › peer-review
1 Scopus citations -
DIGITAL STRATEGIES FOR THE PROMOTION OF HEALTH AND WELLNESS TOURISM: DESIGN OF A WEB PORTAL FOR THE CITY OF BUCARAMANGA, COLOMBIAN
Diaz Soto, C. M. & Varela, R. (Co-author), 1 May 2026, In: e3 – Journal of Economics, Business and Entrepreneurship. 1Research output: Articles / Notes › Scientific Article › peer-review
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Estrategia basada en el lugar y ventaja competitiva sostenible: Convirtiendo el aislamiento geográfico y la autenticidad cultural en activos estratégicos inimitables. Evidencia desde el turismo fluvial de lujo en el Río Magdalena (Colombia)
Peñaranda García, S. & Diaz Soto, C. M., 5 Mar 2026, (Submitted) p. 1-13. 13 p.Research output: Events › Scientific events › peer-review
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Inteligencia artificial, competitividad y brecha digital en la caficultura de pequeña escala en Colombia
Diaz Soto, C. M. & Peñaranda García, S., 12 May 2026.Research output: Events › Scientific events › peer-review
Activities
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Periodo Sabático para Generación de productos - 2026
Diaz Soto, C. M. (Research Professor)
1 Jul 2026 → 18 Dec 2026Activity: Outbound mobility › Sabatico
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Estancia Posdoctoral en al UNiversidad Complutense de Madrid
Diaz Soto, C. M. (Speaker)
1 May 2026 → 2 Jul 2026Activity: Outbound mobility › Postdoctoral stays
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Excelencia en investigación, creación, innovación y transformación social
Diaz Soto, C. M. (Research Professor)
1 Apr 2025 → 31 Mar 2026Activity: Work plan › Excellence Bonus
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Leilyn Yazmin Gómez Ordóñez
Diaz Soto, C. M. (Tutor)
1 Feb 2025 → 30 Jun 2025Activity: Incoming Mobility › Doctoral stays
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Informe Final mes de ejecucion del contrato Joven Investigador
Diaz Soto, C. M. (Research Professor)
22 Nov 2024Activity: Work plan › Logs of research, creation and social transformation.
Press/Media
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SUNY Poly Researchers Publish Two-Decade Review to Strengthen Sustainable Aviation Decision-Making
Diaz Soto, C. M., Diaz Gonzalez, C. A. & Diaz Menendez, C. F.
24/07/26
1 item of Media coverage
Press/Media
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Winston Branch "The Sweet Scent of Magnolia" solo exhibition opens in London
Diaz Soto, C. M. & Diaz Menendez, C. F.
28/11/23
1 item of Media coverage
Press/Media
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Winston Branch The Sweet Scent of Magnolia – Varvara Roza Galleries
Diaz Soto, C. M. & Diaz Menendez, C. F.
23/11/23
1 item of Media coverage
Press/Media